If you are like most people with an online business, you want to know how to drive targeted traffic to your website or any site you promote. You have probably tried a few methods of online advertising, spent some money, gotten frustrated and thought, "There must be a better way"! There is!
Ezine marketing can help you reach more people with your valuable information, sell more products, earn more affiliate commissions and drive highly targeted traffic to YOU!
What Is An Ezine & How Can It Help You?
An Ezine is an electronic magazine, which is delivered to people who subscribe to it via email. Think E(electronic) Zine (magazine). Ezines can be published daily, weekly, monthly or quarterly. Sometimes an Ezine will only be published when there is new relevant information to get out to subscribers.
Ezines are almost always delivered via email but can show up as blogs or on certain web pages. Ezines are effective because subscribers opt-in or subscribe to certain ezines that appeal to them. These subscribers become highly targeted traffic for your website or promotion because they have expressed an interest in hearing more about a certain subject.
When you match your offer (in articles or ads) to the subscribers to an ezine, you have tapped into your specific audience who is eager and excited to know more about YOU, your product, your service or your offer.
The most important component for your success with Ezines is targeting your offer to the right audience. It's up to YOU to put your ad or offer in the right Ezines for your promotion.
Advertising With Ezines: How Different Methods Work For You
There are usually three different types of ads that people place on Ezines.
1- Solo Ad- This is an email advertisement that a Ezine publisher sends to everyone on his or her Ezine mailing list. This advertisement is only about YOUR offer and is known as a solo ad because your offer stands alone.
2- Sponsor Ad- This ad appears at the top of the Ezine and is seen by every reader. Since these readers have specifically asked for this Ezine by subscribing, they are likely to be interested in your ad.
3-Classified Ad - These are just like the ads in your newspaper. Usually they are small (about 3-5 lines) with a headline, body copy and a link to click. These ads are cheaper than solo ads but not as affective.
No matter what advertising method or methods you choose with Ezines, you must be consistent and track your results to know what is working.
Moving Beyond Advertising In Ezines: Article Marketing
Article marketing is one of the most powerful marketing techniques for your business. For some people the thought of writing an article is like having a root canal. Terrible! For others, it comes naturally and isn't so terrifying.
The good news is that you don't have to be a writer to be a successful article marketer. There are products and services available to help you. You can re-brand existing articles, hire a freelance writer or use articles your affiliate companies provide.
The reason that Ezine article marketing has a broader scope than the advertising methods from above is credibility and YOU. With articles you have an opportunity to create a relationship with your prospects by providing value. You can build a brand of ONE around who you are and what you offer by going above and beyond simply selling products.
The Fastest Way to Get Free Traffic Using Ezines: Joint Ventures
A joint venture is an arrangement with an Ezine publisher where he or she sends out your article with an endorsement to his or her mailing list.
A joint venture is similar to a solo ad in that your offer is the only thing in the mailing however YOU DO NOT PAY until a sale is made. The publisher sends you a message when there is a sale and you split the commission based on the agreement you negotiate.
In general the split is 50/50 but some are as high as 80/20 for the publisher depending on the list size and the price of your product or service.
Because you can reach many more highly targeted people with your message, joint ventures are the fastest way to get FREE traffic to your site or promotion.
Remember, if you provide extra value to your customers you will create loyalty and longevity in your business.
How To Market Yourself in the Right Ezine: I'm Ready Now What Do I Do?
Honestly, getting started with Ezines can be a bit tricky. Even with all the money and time in the world, how do you find the right Ezine for your promotion?
There are a few ways to get started some are FREE and some cost money. Let's start with the FREE way.
I highly recommend EzineArticles.com as a resource to submit and read articles. You are allowed to submit 10 articles for FREE. Each article is read and edited by their in-house staff and if they agree you can move up and submit as many as you would like.
Keep in mind EzineArticles.com is purely for submitting and reading articles. You will not be able to place ads or take advantage of joint ventures.
Visit: www.ezinearticles.com to learn more about this FREE resource.
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If you're ready to dive in with the entire spectrum of marketing through Ezines, I highly recommend the Directory of Ezines
Here's how the Directory of Ezines (DOE) can help you with placing ads, submitting articles and finding joint ventures. They'll even help you write your article!
The DOE is your one-stop-shop to find which Ezines target the audience you are looking for. You use DOE to easily find Ezines, which match your offer and buy an ad or submit an article. The key is to find the correct Ezine for your offer. When using search engines or other FREE methods this research can take some time. Using DOE this is super easy (and quick) because the Ezines are categorized and easy to search through.
Each Ezine listed through the DOE is clearly marked with what kind of articles they accept and are looking for and if the publisher does joint ventures.
Imagine finding Ezines that offer advertising, publish articles and accept joint ventures all in one place? The Directory of Ezines really is the most effective way to jump-start your online business if you have the money and are ready to go.
For more information on how DOE can help you visit: http://AFFILIATE.lifestyles.hop.clickbank.net
Keep in mind that the FREE way is valuable if money is tight and you are building your marketing budget. Everyone needs to start somewhere and often times when we are starting out we shouldn't spend a fortune. Just remember to make sure you thoroughly do your research about the Ezines you are interested in using for your promotion or business.
If you would like more information about personalized marketing coaching, call 503-208-2808 or email alexa@positivelifeworks.com.
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