Ezine Marketing Drives Targeted Traffic To YOU

If you are like most people with an online business, you want to know how to drive targeted traffic to your website or any site you promote. You have probably tried a few methods of online advertising, spent some money, gotten frustrated and thought, "There must be a better way"! There is!

Ezine marketing can help you reach more people with your valuable information, sell more products, earn more affiliate commissions and drive highly targeted traffic to YOU!

What Is An Ezine & How Can It Help You?

An Ezine is an electronic magazine, which is delivered to people who subscribe to it via email. Think E(electronic) Zine (magazine). Ezines can be published daily, weekly, monthly or quarterly. Sometimes an Ezine will only be published when there is new relevant information to get out to subscribers.

Ezines are almost always delivered via email but can show up as blogs or on certain web pages. Ezines are effective because subscribers opt-in or subscribe to certain ezines that appeal to them. These subscribers become highly targeted traffic for your website or promotion because they have expressed an interest in hearing more about a certain subject.

When you match your offer (in articles or ads) to the subscribers to an ezine, you have tapped into your specific audience who is eager and excited to know more about YOU, your product, your service or your offer.

The most important component for your success with Ezines is targeting your offer to the right audience. It's up to YOU to put your ad or offer in the right Ezines for your promotion.

Advertising With Ezines: How Different Methods Work For You

There are usually three different types of ads that people place on Ezines.

1- Solo Ad- This is an email advertisement that a Ezine publisher sends to everyone on his or her Ezine mailing list. This advertisement is only about YOUR offer and is known as a solo ad because your offer stands alone.

2- Sponsor Ad- This ad appears at the top of the Ezine and is seen by every reader. Since these readers have specifically asked for this Ezine by subscribing, they are likely to be interested in your ad.

3-Classified Ad - These are just like the ads in your newspaper. Usually they are small (about 3-5 lines) with a headline, body copy and a link to click. These ads are cheaper than solo ads but not as affective.

No matter what advertising method or methods you choose with Ezines, you must be consistent and track your results to know what is working.

Moving Beyond Advertising In Ezines: Article Marketing
Article marketing is one of the most powerful marketing techniques for your business. For some people the thought of writing an article is like having a root canal. Terrible! For others, it comes naturally and isn't so terrifying.

The good news is that you don't have to be a writer to be a successful article marketer. There are products and services available to help you. You can re-brand existing articles, hire a freelance writer or use articles your affiliate companies provide.

The reason that Ezine article marketing has a broader scope than the advertising methods from above is credibility and YOU. With articles you have an opportunity to create a relationship with your prospects by providing value. You can build a brand of ONE around who you are and what you offer by going above and beyond simply selling products.

The Fastest Way to Get Free Traffic Using Ezines: Joint Ventures
A joint venture is an arrangement with an Ezine publisher where he or she sends out your article with an endorsement to his or her mailing list.

A joint venture is similar to a solo ad in that your offer is the only thing in the mailing however YOU DO NOT PAY until a sale is made. The publisher sends you a message when there is a sale and you split the commission based on the agreement you negotiate.

In general the split is 50/50 but some are as high as 80/20 for the publisher depending on the list size and the price of your product or service.

Because you can reach many more highly targeted people with your message, joint ventures are the fastest way to get FREE traffic to your site or promotion.

Remember, if you provide extra value to your customers you will create loyalty and longevity in your business.

How To Market Yourself in the Right Ezine: I'm Ready Now What Do I Do?
Honestly, getting started with Ezines can be a bit tricky. Even with all the money and time in the world, how do you find the right Ezine for your promotion?

There are a few ways to get started some are FREE and some cost money. Let's start with the FREE way.

I highly recommend EzineArticles.com as a resource to submit and read articles. You are allowed to submit 10 articles for FREE. Each article is read and edited by their in-house staff and if they agree you can move up and submit as many as you would like.

Keep in mind EzineArticles.com is purely for submitting and reading articles. You will not be able to place ads or take advantage of joint ventures.

Visit: www.ezinearticles.com to learn more about this FREE resource.
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If you're ready to dive in with the entire spectrum of marketing through Ezines, I highly recommend the Directory of Ezines

Here's how the Directory of Ezines (DOE) can help you with placing ads, submitting articles and finding joint ventures. They'll even help you write your article!

The DOE is your one-stop-shop to find which Ezines target the audience you are looking for. You use DOE to easily find Ezines, which match your offer and buy an ad or submit an article. The key is to find the correct Ezine for your offer. When using search engines or other FREE methods this research can take some time. Using DOE this is super easy (and quick) because the Ezines are categorized and easy to search through.

Each Ezine listed through the DOE is clearly marked with what kind of articles they accept and are looking for and if the publisher does joint ventures.

Imagine finding Ezines that offer advertising, publish articles and accept joint ventures all in one place? The Directory of Ezines really is the most effective way to jump-start your online business if you have the money and are ready to go.

For more information on how DOE can help you visit: http://AFFILIATE.lifestyles.hop.clickbank.net

Keep in mind that the FREE way is valuable if money is tight and you are building your marketing budget. Everyone needs to start somewhere and often times when we are starting out we shouldn't spend a fortune. Just remember to make sure you thoroughly do your research about the Ezines you are interested in using for your promotion or business.

If you would like more information about personalized marketing coaching, call 503-208-2808 or email alexa@positivelifeworks.com.

Internet Marketing Gurus & Mentors

There are so many "gurus" and mentors out there offering
the greatest new training product or service ever where you'll make millions of dollars without doing anything!!!

So how do you know who to trust?
Who is going to shoot straight with you and help you with your action plan?

It is hard to know who to trust especially when all of the sales letters are so enticing and the promise of riches and success is so alluring.

Here are my personal gurus and mentors. It took me about 4 years to sort through the clutter so hopefully this can help you streamline your process.

Remember it's about what works for YOU so follow your gut and do your research.

PS- You DON'T have to spend a fortune to get great training!

Internet Network Marketing Guru Ann Sieg

This woman is amazing.
She wrote the book that changed it all
The Renegade Network Marketer

As my personal mentor, Ann has taught me to provide value first and offer customized solutions to meet my prospects needs. My bottom line, products or plan come second to my customers individual needs and wants. Of course she does not want us to give it all away, she emphasizes using attraction marketing to create win-win relationships in any business.

She also just released a new FREE report The Attraction Marketers Manifesto.

Renegade InterNetwork Marketing Guru Mike Klingler

Mike is one of the leaders in providing value first to his prospects and clients. He created an in-depth, click-by-click training course to help people implement the Renegade Network Marketing principles as taught by Ann Sieg.

The Renegade University provides FREE click-by-click training to help you start attracting prospects on the Internet.

Google Adwords Guru Perry Marshall

These gurus really are the best-of-the-best and they honestly are out to help people.

Perry Marshall is no exception. He has changed the way people use Google Adwords to advertise their business. Finally there is a way to understand the nitty gritty details of using Adwords without losing all your money.

Check out Perry's FREE 5 Days To Success With Google Adwords Course

Ezine Marketing Guru Charlie Page

Charlie Page is the owner of The Directory of Ezines and the leader in Ezine advertising.

The Directory of Ezines is committed to your online success. They provide you with the tools you need to succeed when buying Ezine ads, publishing articles, striking win-win joint ventures with ezine publishers and more!

If you're interested in learning more, a lifetime membership to the Directory of Ezines is only $197

Also, Charlie Page has a FREE Ezine Real World Tactics

Overall Marketing Guru: Dr. Glenn Livingston

Glenn has spent over 20 years in marketing and advertising consulting for companies like AT&T, Whirlpool, American Express, Kraft, Panasonic and Exxon, just to name a few.

As the CEO of RocketClicks a full service marketing agency, Glenn knows Adwords inside and out. His company has been endorsed by the authors of BOTH of the major Adwords Books:

Perry Marshall's Guide To Google Adwords

And,
Howie Jacobson's AdWords For Dummies


Click here to download 17 FREE AdWords Cheat Sheets, MP3s and Videos To Show You How to Easily Attract and Convert the MOST Valuable Customers in Your Market


Ok folks so some of you are probably thinking "Wait there are so many more gurus and leaders out there, why just these five?"
Yes, there are many amazing teachers out there who focus their careers on helping people like us.

For the sake of keeping the article brief and because I wanted to feature some FREE resources, I chose the leaders mentioned above.

However, here's a short list of more amazing teachers:
Mike Dillard
Dan Kennedy
Bill Glazer
Ty Tribble
Wendy Mills
Curt Johnson
Alicia Bausley
and on and on.

The real key here is to remember to take your time learning new concepts from these gurus.
Stay focused and master one thing at a time before moving forward.
Practice will truly make perfect if you stick with it.

For more information on how you can take your marketing plan to the next level call Alexa at Positive Life Works at 503-208-2808 or
email alexa@positivelifeworks.com

To your success!

Happy Monday

Happy Monday!

Let's make it a great week!

Tonight's Works Team Call is important for everyone who is building a marketing strategy
or an online presence for his or her business.

The Topic is: Strategies to Leverage Current Events

There are many "hot topics" that people see in the news and search for on the internet. You can use that to your advantage and gain visibility for you online content and be found by more people.

On tonight's webinar we will be sharing strategies and resources to help you leverage off the current events to establish greater credibility and gain more traffic to your website, blog or other online content.

https://www2.gotomeeting.com/register/632821482

Happy Monday!

Happy Monday!

Another chance to make it a great week!

For those of you who are working on your Attraction Marketing skills and attracting prospects and clients to you via the Internet, great work keep it up!

For those of you going the old fashioned way, how is it working?

Hit me up on Twitter and let me know what's going on with you.

twitter.com/alexadivett

This week there are three very important Works Team Calls:

Tonight's regular Monday Call

Tuesday Night's Blogging Basics Call
&
Saturday Morning's "Six Successful Women Attraction Marketers" call.

Tonight's regular Monday call will cover more Attraction Marketing Strategy's for building your business.

"Attraction Marketing Strategy: Gaining Greater Visibility for Your Content"

How do you write your content to attract more of your target market to you, and once you have your content written, how you you gain greater visibility?

Sometimes as people are learning the various platforms where they can create online content and are busy creating, they miss the big picture of how to utilize the social networks and linking of their content for greater visibility.

On this webinar we will be discussing the attraction marketing strategies that will help you pull your content together and bring more of your target audience to YOU.

Use this in your marketing and register yourself by clicking on the webinar registration links below.

https://www2.gotomeeting.com/register/183697867

Event: Blogging Basics Webinar

"Great information if you are new to internet marketing!"

What: Workshop
Host: Sue White
Start Time: Tuesday, May 5 at 8:00pm
End Time: Tuesday, May 5 at 9:00pm

Saturday, May 9th, 2009 at 9:00 AM PST, 12:00 PM EST

"Six Successful Women Attraction Marketers" Webinar,
hosted by Ann Sieg.

Click on (or copy and paste into your browser) the
following GoToMeeting Registration Link:

https://www2.gotomeeting.com/register/360397302

Also, did anyone join Mike Klingler and Ann Sieg for Twitter Power Hour?
It was really cool as I have a ton to learn about Twitter.

And last-but-not-least, if you were unable to attend Mike and Ann's webinar on Thursday about maximizing your affiliate profits through partnering with them, it's posted on the
Renegade Professional site on the main menu page under "Affiliate Education".

This is a very valuable piece of information. If you are working closely with Renegade Professional and have other students involved, make sure you watch the webinar.

Questions?

I'm on twitter
twitter.com/alexadivett

Or, follow my blog and leave a comment!

or email me:)
positivemarketingworks@gmail.com

To your success!

Alexa

Simple Success Strategies For A Productive Spring

Spring is here and with it comes the opportunity for renewal and a little spring cleaning.

Spring cleaning is for more than the attic or garage it's for your personal attic or garage mentally and physically. Are you holding on to old assumptions or feelings like that sweater you never wear? Do you have clutter and chaos all around you? Have you been physically lethargic, watching the pounds add on like the old newspapers piling up in your office?

This time of year is the perfect time to put your life and/or business in order. By playing off of the overall feeling of renewal you can renew your commitments to yourself, your health, your business, your family or even the back of your closet.

Clutter around you creates clutter within you.

Here are five ways to overcome the clutter and renew yourself this Spring.

1- Seriously examine what thoughts, assumptions or feelings you may be carrying around that are not serving you and see if you can practice getting rid of them. Start slowly but commit to something.
2- Take that mindset to your home office, your closet or any room in your house. What newspapers, magazines, papers or mail is stacked up waiting for the recycling bin or the circular file? What if you simply tossed them? What about the clothes you don't wear? Are there people in your community who may benefit from your spring cleaning?
3-Examine your New Year's Resolutions or goals for this year. Are you moving forward toward any of them or have they slipped away? What if you committed to one step toward one goal for the week ahead?
4-Examine what day-to-day tasks are wasting time and how you can streamline them? Maybe start a van pool or car pool for the kids or fellow employees to take the commuting burden away.
5-Finally, pick one important project to focus your full attention on. Do everything within your power to complete this one project. And then enjoy the feeling of accomplishment that you deserve and pick the next project to move onto. Take them step-by-step one project at a time.

Remember it is better to have one project that is complete and successful than 10 that are incomplete and all over the place.

Don't forget to celebrate your wins. This acknowledgment will make it easier to move onto the next project.

Finally, feel free to ask for help! Everyone needs an accountability buddy to help them move forward.

Positive Marketing Works

Positive Marketing Works...It really does...

Imagine, how good it feels to talk to a prospect who is actually looking for a solution you provide. Now flip it around. Imagine if you are a customer or prospect who cannot find anyone
to help you with your problem. How does it feel when the sales people you are talking to have no idea who you are or what you want?

It sinks huh?

Let's face it. As entrepreneurs we are always hunting for a better way to truly connect to our prospects and audience. How do we differentiate ourselves from the zillions of other marketers and business out there?

Relationships!

By using Attraction Marketing principles and providing valuable information to our prospects we have the opportunity to build credibility and more importantly relationships with our potential buyers.

We can find out who they are, what they are looking for and how we can help them.

This model fits any business online or offline right now.
Mortgage
Insurance
Real Estate
Cleaning Services
Network Marketing
Affiliate Marketing
Online Marketing
Healing & Therapy Services
Doctors
Lawyers
Dentists

Don't you think all of these professions and more could benefit from having more clients?
This starts with relationships, referrals and putting the customers needs first.